Starting this year, more than 10,000 baby boomers a day will turn 65. As these baby boomers age, one of out of eight (an estimated 10 million) will develop Alzheimer’s – a devastating, costly, heartbreaking disease. Increasingly for these baby boomers, it will no longer be their grandparents and parents who have Alzheimer’s. To bring urgently-needed attention to the risk facing the Boomers, the Alzheimer’s Association recently released a groundbreaking study Generation Alzheimer’s:The Defining Disease of the Baby Boomers.  Learn more and request a study.