Partly because mobile health is a new sphere, and partly due to uncertainty over healthcare reform, mHealth businesses are trying lots of different approaches.  In this downloadable report about that field from Arthur D. Little’s telecom practice, one could conclude that there’s no “one size fits all” in the face of tremendous market variation.  Nearly a century ago, Arthur Little-the man, a chemist-denatured enough porcine protein and reconstituted it into sufficient tread to make “a silk purse from a sow’s ear.” The message here is: think creatively.   MORE

Image Credit:  Arthur D. Little