When the American Tobacco Company launched its advertising campaign at women in 1928, with the slogan “Reach for a Lucky instead of a Sweet,” its sales of Lucky Strike cigarettes immediately doubled.  Advertisements showed slender young female smokers against their shadowy obese “memory.”  Over the past 25 years the smoking rate has declined by more than one half (the CDC reported 19.8% of Americans were persistent smokers in 2009-the first time ever the rate has fallen below 20%), but over the same period, obesity has more than doubled-to 34% of US adults.    MORE