In the lingo of international business, globalization means producing a product for worldwide sales.  “Reverse innovation,” is the opposite; it assesses market needs, particularly in developing countries, and then designs products to those markets. As it turns out, reverse innovation also demonstrates lower costs, increased access and improved quality-something the developed world very much wants. This site has only the introductory pages from an article in the Harvard Business Review, but it’s worth a look, especially considering GE’s $3b investment to create 100 new health care innovations over the next six years.     MORE